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Oct 1, 2013

The Sample Bag: Don’t Let Personal Preferences Influence Your Decision

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Automatic Merchandiser , October 2013

By Paresh Patel

It seems every broker and manufacturer representative brings along with them a sample bag filled with product they represent. While surely no one is opposed to free stuff, especially when it comes to food, operators need to be conscious of the reasons product samples are brought into the office in the first place. Product samples are effective at enticing operators to purchase and stock the represented products. However, operators cannot let their personal tastes and preferences determine what they purchase from brokers and manufacturers.

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