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Jul 20, 2015

Innovating in Markets with “Chicken or Egg First” Dilemma

PareshPatel

Silicon India, July 2015

By Paresh Patel

Whether the chicken or egg came first is an ancient philosophical dilemma that is often found in the business world as start-ups innovate new territory. This is usually the case when a new product or service requires two or more parties to not only adopt the innovation, but also change away from the status quo.

For instance, in the case of the carsharing service Uber, they needed both people offering rides and consumers requesting rides.

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