Published Vending Articles

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Apr 1, 2012

Better For Us: ‘Healthy Vending’ Is Not An Oxymoron, It’s A Sales Stimulator

Healthy Vending MachinesVending Times, April 2012

By Paresh Patel

Over the years, vending has become synonymous with “junk food” in the public’s perception. It does us no good to insist that no food item can be considered “junk” without reference to the diet of the individual consumer. An ever-larger proportion of our customers believe that traditional snacks and candies are not “good for them.”

And, until recently, rarely would anyone approach a vending machine expecting to find anything other than those standard chips, cookies, candies, chocolates and pastries. As the public increasingly equates “healthy” with lower sugar, higher fiber, less fat, salt and the like, it’s easy to see why the term “healthy vending” has become an apparent oxymoron, like “jumbo shrimp” or “deafening silence.” And this is costing us sales.

But that doesn’t have to be the case. The vending machine, after all, is simply a distribution channel, not unlike a convenience or grocery store. Other things being equal, it doesn’t matter to the operator if the sale that’s made is a chocolate bar or a granola bar, as long as the margins are the same.

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